About
Designer, leader, and occasional digital painter.
I'm Pouya — a Senior Product Designer based in Toronto with 9+ years of experience designing digital products that make complex things feel simple.
My work lives at the intersection of data-heavy B2B tools, mobile experiences, and design systems. I care deeply about the details — not just how something looks, but how it works, how it scales, and how the team behind it grows.
Outside of design, I paint digitally, follow football, and read more than I finish.
AI-Augmented Design
Designing with AI, not just for it.
I use AI tools throughout the entire design lifecycle — from rapid prototyping and research synthesis to shipping production-ready code alongside engineers. Vibe coding isn't a side skill; it's part of how I work.
Experience
Nearform
Senior Product Designer
2022 — Present
- —Led design of geospatial analysis tools for a major telecom client, reducing task completion time by 20%
- —Built scalable design systems and collaborated with PMs, engineers, and data scientists on B2B platform tools
Digital Technology Lab
Product Design Manager
2016 — 2022
- —Managed and mentored a team of 3 designers, implementing structured design review and career growth processes
- —Led end-to-end design for internet freedom and digital security tools, including a major fact-checking platform
Loopin App
Head of Design — Consulting
2021 — Present
- —Drove full product strategy and UX for a social activity planning app alongside the founder
Skills
Design
- Design Systems
- Wireframing
- Prototyping
- Visual Design
- Motion Graphics
- Design Thinking
Research
- Usability Testing
- User Research
- Journey Mapping
- A/B Testing
- Workshop Facilitation
Leadership
- Team Leadership
- Mentorship
- Stakeholder Management
- Hiring & Recruiting
Technical
- HTML / CSS
- JavaScript
- Figma
- Adobe Suite
- Lottie / Motion
- Cursor
- Claude Code
- Figma Make
Education & Certifications
2021
Nielsen Norman Group
UX Certification — Interaction Design
2025
Interaction Design Foundation
UX Management · Mobile UX · AI for Designers
2019
UC San Diego · Coursera
Interaction Design Specialization
2007 — 2012
University of Toronto
Master & Bachelor of Engineering
Let's work together.
Open to senior IC and leadership roles. Always happy to talk about design, tools, or what you're building.